Media / Marketing expert
So you’ve shelled out for an all-singing, all-dancing website. It was a labour of love for everyone involved and you’re delighted that it’s up and running, and you’re reaping the benefits – better connections with your clients, more work, a better brand image.
Then the invoice comes in, and you’ve got to part with your company’s hard-earned cash. But wait, there’s a clause about ongoing maintenance. What? You thought you were done with the digital agency. You’ve stumped up enough money, right? Why should you pay any more money for site maintenance? Shouldn’t that be included in the cost of the original site?
We’ve been designing websites and developing digital products and services for a long time now. This is a question we get asked a lot. In fact, it’s probably in the Top Five Blue2 Client Questions Of All Time.
We understand that any monthly costs have to be carefully considered by any business. We know that it doesn’t make sense to pay for ANYTHING unless it really adds value to your company. We feel that way too.
But if you visit a website to buy a product or a service and it doesn’t work properly – missing links, slow to run, looks like it was designed in 1999 – what do you do? You go elsewhere, right?
Websites are like cars (apart from the fact they can’t take you anywhere). They need looking after. Regular maintenance can help prevent major problems happening just when you need your website the most. Just like cars, if you don’t ‘top up the oil and clean the filters’, it’s going to cost you a lot more to fix the big problems when they happen than it would if you have scheduled, regular servicing.
As you know, technology changes pretty fast. Browsers update, new devices are created, operating systems are released. Hackers find ways to gain entry to platforms and systems…simply put, nothing stands still. As well as being responsive on all devices, your site also has to respond to changing technology. And that’s not all. We all want to be right at the top of Google searches, and that just won’t happen if your site isn’t optimised to keep up with ever-changing search engine guidelines.
If you’re working on a CMS such as WordPress (which is what we use most of the time for clients because it’s awesome and easy to use) you might be doing a fair bit of updating to your site. It’s understandable, then, that you might think you can maintain it yourself.
But would you try to stitch a cut yourself, or re-wire your house? Good web developers and designers have studied and continue to study to keep their skills up-to-date. They are at the cutting edge of new technology and design trends, and they are the ones with the professional tools to keep your website working as it should, looking its best and ensuring that it’s properly maintained.
Your website is your shop window. It makes sense to make sure that the window is neat, clean and full of all of your best products and services, displayed in the best way. (Probably best to get rid of the flies, too.)
Site maintenance ensures that you get the most out of the initial investment in your website. And, to really hammer home the motoring thing, just like a car, it will last longer.
It still won’t take you anywhere though. Sorry about that.