Wild in Art

Industry
Culture & Education
Service
Animation, App, Development

An App for art, exploration, learning and being outside.

Wild in Art creates popular, outdoor art events across the globe, enabling event partners to reach new audiences, raise charitable funds, and increase engagement. We were tasked by Wild in Art to build their new app that acts as a companion for each event and allows users to follow the art trails, find sculptures on the map, collect them, and collect rewards. Additionally, users can find information about the events that are taking place during each trail, learn more about the charities, and most importantly donate to good causes.

UX Design and Framework Development

We created an app that was not only visually pleasing but also intuitive for users of all ages. Our goal was to create an app structure and format that was easily adaptable and could accommodate different events across the globe. We had to take into account that with each different art trail we would be working with different brand guidelines and assets, and the resulting visuals had to be colourful, playful and reflect the values and work of both Wild in Art and the event partners.

Mobile First

The stand-alone section of the website was designed mobile first in order to optimise the buying experience across mobile and handheld devices. Although clearly defined with its own style, the shopping cart seamlessly integrates with the purchasing options throughout the rest of the website allowing users to buy golfing merchandise and pay for golf tickets at the same time. Integrating with 3rd party stock management, delivery, CRM, EPOS and order management systems, the store provides a powerful tool that enables the sale of premium merchandise across the globe.

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