We are thrilled that our sister company Avian is the creative partner and we are the digital partner for DUNDEE2023, Dundee’s bid to become European Capital of Culture in 2023.
We were approached by Stewart Murdoch, Director of Leisure & Culture Dundee, to get behind the bid and mobilise the agency’s creative and digital teams to creatively articulate what Dundee’s bid might look and feel like. We jumped at this exciting opportunity and have spent the last 8 weeks developing the new brand identity for the bid and a highly creative, interactive website which launches today (with many more features to launch as the bid progresses), 100 days before the bid deadline.
The creative material strongly represents the variety and diversity of cultural and artistic influences and events in the City and the bid opportunity will allow Dundee to illustrate to the rest of Europe the quality of creativity, imagination and invention that the city is increasingly well known for.
The website will continually develop with a number of exciting initiatives planned, including the ability for users being able to map their own connections and relationships with Europe. An official DUNDEE2023 anthem is being produced by chart topping musician Gary Clark and this will be available via the website later this month.