Blue2 become part of ALTAR Group
We are thrilled to unveil a complete rebrand for our parent company, Avian Communications Network as ALTAR Group as we announce significant growth, a host of new client wins and expansion, fueled by the acquisition of a fourth business, Ginger PR.
ALTAR Group owns Blue2 Digital as well as Avian – our design studio specialising in brand development & graphic design; and Kolabo – a digital ventures and research consultancy. The addition of Ginger PR further cements our group’s creative edge and breadth of services.
Ginger PR, founded by Elaine Fleming and with 11 years of trading under its belt, has worked with clients including Peter Vardy, Fasque House, Kintyre Gin and Scottish Dental Care (SDC) Group. During lockdown we managed to secure several significant new business wins from Walkers Shortbread, Bahamas Petroleum Company, The Scottish Gallery, Highland Food Group and Continuum Attractions, a UK-wide visitor attraction business whose sites include The Real Mary King’s Close, York’s Chocolate Story and Emirates Spinnaker Tower in Portsmouth.
With this significant boost in our client base, along with the acquisition of Ginger PR we knew it was the perfect time to rebrand and reposition our group’s offering to better reflect our authority as the leading full-service creative group in Scotland outside of Edinburgh and Glasgow. The business has flexed to become a truly all-encompassing agency spanning the full design and communications spectrum. The direct result being that we are attracting new client accounts while delivering on a number of new initiatives for our existing ones, including AMEY Plc, Walkers Shortbread, Simon Howie Butchers and St Andrews Links Trust.
Bringing 20 years communications experience to the Group, Elaine Fleming will retain her position as lead Director within Ginger PR. She said: “Ginger PR has had a long-standing relationship with Avian, working on a number of successful client campaigns together. I am thrilled to be part of the future of ALTAR Group, bringing the Ginger PR team with me to work as a strategic component of their experienced and exceptional workforce delivering dynamic exciting work.”
Nial Chapman, Digital Director of Blue2 and ALTAR Group said: “Since the pandemic hit we have been extremely busy helping our clients generate more business online. We are continuing to support our clients through these difficult times and have achieved some stunning results. We also have brought exciting new clients onboard, both national and international brands, and are speaking to new prospects every day about how we can help them do more online. The acquisition of Ginger PR significantly enhances our content creation and marketing output and allows us to offer the perfect mix of on and offline marketing activity”
Scott McCallum moves to become Chief Executive of ALTAR Group, said: “Previously, with three companies under the parent umbrella, we wanted to create a clearer brand and collaborative way of working. The acquisition of Ginger PR provided the ideal opportunity to do so, highlighting our integrated approach and expert know-how of every aspect of building brands and marketing clients, products or services. Together, Avian, Blue2, Kolabo and Ginger PR cement an incredibly strong proposition. We are tremendously excited about the impact our combined services provide to the business community, the results we can achieve for our clients and the growth of the ALTAR Group.”
(From Left to Right: Scott McCallum – Chief Executive, ALTAR Group, Nial Chapman – Digital Director, Blue2, Vicki Anderson – Finance Director, ALTAR Group, Elaine Fleming – Communications Director, Ginger PR)