From Halloween Spooky Stories to Christmas Jumpers how can you get seasonal marketing right for your business?
It is completely normal for any business online to notice peaks in website traffic at specific points of the year. For example, school supplies are more in demand from July-August as this is just before a new academic year starts. This comes down to seasonality; a demand for a specific product or service at specific times of the year. With seasonality comes the opportunity for seasonal marketing- tapping into what lots of consumers love; holidays and special occasions in order to sell more.
Seasonal marketing not only gives businesses the excuse to use national and international holidays that are already at the forefront of consumers minds, but also the chance to get themselves in front of new audiences that they may not otherwise connect with. The hardest thing is to give consumers something they want, without compromising your brand.
Just to further highlight why seasonal marketing is so important: