Top Digital Marketing Trends of 2021

A run down on some of the top trends and technologies that have emeraged in the world of digtial marketing so far this year

You are reading about Digital Marketing

Article Author: Cara Burkitt

After a year that can only be described as chaotic and unpredictable for people and businesses all over the world, it is now time to think about the future and look at what we can expect for the next 12 months in the world of digital marketing.

A lot has changed in relation to business life, especially when talking about digital marketing. 2020 and the pandemic saw everything shift to digital, organisations were forced to adapt in order to survive. This has seen companies prioritise their digital marketing strategies now more than ever before, and has created some new trends in the process. So let’s take a look at some of the lastest emeragend trends that have emeraged, as well as some key changes to pay attention to and take advantage of:

Increased Influencer content on social media

The stay at home rule meant that everything was cancelled, photoshoots, events and any in person meet ups were not on the cards. This is when influencers stepped up for brands more than ever, creating content such as posts, stories and hosting live streams.

Influencer Marketing is a hybrid between old and new marketing tools, combining the idea of celebrity endorsement with using those who hold relevance and influence within smaller niche areas of social media.

Brands are able to collaborate with influencers to spread the word about their products or services, and get that message across to new audiences by using influencers whose followers have trust in them. So take advantage of the influencers within your business sector and promote your brand.


Purpose driven missions from brands 

After 2020, brands now know that they need to promote the best messages and positivity through their social media channels. Consumers want to feel like brands are using their platforms to support causes as well as promote their brand.

Running campaigns that spread a strong and positive message showcases that they are doing good and attract consumers to connect with brands that they see as being transparent.

The empishses on this will continue to grow and businesses that prioritise doing good things on their social media channels will see significant growth in all aspects of their business.


Brand to consumer interaction and engagement 

Consumers want to feel valued by brands across all social media channels, personalised and interactive content from a brand to a customer creates a relationship, builds trust and allows for a sense of community to be established.

Being able to engage and interact on social media means that brands and organisations now need to do more than simply communicate a message across to their audiences, they need to interact with them.


Voice search on the rise 

The future of voice search is still a little unclear, however with the continued popularity of Amazon’s Alexa and Google Home, it is clear that voice search is taking off and pushing businesses to consider it when developing their websites, Ads and digital marketing strategies.

One of the main reasons that voice search is something that brands want to think about is due to it changing the way SEO works, organisations websites and Ads need to be adapted so that traffic is still driven towards their sites and can still keep up with competition.